Paul Gordon

part punk...part pirate... all power.

Get out of your own way.

Say exactly what you truly mean.

Join the crew for a monthly dose of Authority PLUS

When you join, I'll send you my
Self-Expression Mastery Cheatsheet
PDF to reclaim your unique message.

masterful self-expression is practically everything


Stop selling so hard. Let clients convince themselves.

Present Masterfully, Build trust, Attract the great ones!

Use pro-level Theatrical Principles everyone can learn

Choose Greatness

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For Fast Mastery

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this is me.

I've appeared on tv worldwide to well over 2 billion people with my own work, much of it with my former company, 2nd Hand Dance Co.

I coach business folk, write plays and screenplays, create/perform one-man shows and mentor artists.

I've helped make millionaire business people and highly successful artists. My process does that for folks.​

I'm from the NYC area and I've gotten around plenty through the decades... done many things in many places - from Alaskan salmon fisherman to pie baker in the town of Pie Town, NM to world-traveling performer to university professor to garbage man - and all of them taught me great lessons I currently use to train people's self-expression mastery.​​

For those wondering, I currently don't "hop on calls" and my personalized attention is offered on an invitation-only basis.

Paul on Letterman



Yeah, that's me shaking Dave Letterman's hand, seated atop my 2 colleagues in my former company.

Getting contracted to appear before 40 million people on tv shows is not about luck... it's planned and determined skill building + practice.

I use the same principles I teach others: unique messaging

presented with the compelling touch anyone can learn.


Clients Using Paul's methods and personal coaching improve their business, fan base, liberated lifestyles, confidence and certainly of direction...

Leigh - from employee to business owner, entrepreneur and speaker

Terry - from employee to co-partner on multi-million dollar land deals in one month

Kevin - monthly ad revenue from $42K to $72K

Stéphanie - 3 new HT clients in 8 days (& 11 in the first 30)

Dean - tired, ready to quit to 5-figure contract within 6 weeks

Karen - 4 new clients in the 1st week

some helpful posts of mine

Here's a few instant perspective shifts for ya... use 'em or don't, it's up to you:

Concept 1: On why "good enough" sucks...

Sometime folks say that: "My shit's good enough"... and I cringe because I've heard it before, and seen the fallout from that attitude/approach.I admit it's only been since 1987 that I've taught people to become masterful at resenting their concepts. It started for stage and now is often virtual stuff - webinars, interviews, livestreams, etcetera... - but the principle remains the same: settling for "good enough" always loses to those who shoot for greatness.There's not a single person I pay attention to most who has decided to settle. Ad I cannot recall any friend, peer or client suggesting I pay attention to a vid, podcast or gig or some kind where they ask me to patiently try to get around the boring crap to find the golden nugz of wisdom there.The takeaway I wish you to ponder is this: When you shoot for great, you'll always end up better than you even knew possible... and that will be felt by everyone paying attention to you. The exact opposite goes if you choose to settle for "acceptable" delivery.We get what we aim for, whether excellent of mediocre. Choose wisely. Practice well.Do the good work. - Paul, CPH 2025

Concept 2: On Confidence-building...

Spoiler alert: confidence doesn't come first, it comes "along with" the properly practiced exercises. In fact good teaching yields confident, effective students, while poor teaching results in the opposite. The journey has its ups and downs - all journeys do - so the good teachers know when to step in and guide and when to merely encourage and when to shut up and let the process unfold. It's the job of the student to trust the teacher's intuition while doing the most work possible within his/her schedule. Confidence grows during the journey because a well-informed student gets better at knowing what to look for. One can learn the long way on one's own, but it likely to miss certain signposts out of innocence, ignorance or ego. Getting started is the one sure beginner move than gives a new process the best chances of yielding the desired results. Begin with uncertainty and an unsteadiness and you'll bear witness to your own blooming confidence sooner than you imagined.Choose wisely. Practice well.Do the good work. - Paul, CPH 2025

(more to come, so check back)


Clients Say:

Stephanie's Journey: A Glimpse of What’s Possible


Meet Stephanie, whose life changed dramatically within just eight days of joining "The Art of Face Dancing."

Like you, she sought to make a real impact and found her path to attracting high-ticket clients

through authenticity and self-expression.

Her success is a beacon of what's possible for you.

3 High Ticket Clients in 8 Days!

(7 in 30 days and 11 in total for that launch!)

Stephanie didn't realize that my principles would ultimately lead 11 high ticket clients to her for this launch of her first high ticket program!


“I had some trouble closing clients for my HT program…

and got amazing results instantly: after 8 days in the program

I closed 3 HT clients just by improving my video content

with strategies that Paul gave me… without even launching my program yet!

If you need all kinds of genius tactics and techniques

I encourage you to work with him

… and he’s a fun guy, which was a very important element deciding to work with him.”

Meet Aaron


Are You Ready to Embark on This journey?


If you're yearning for a shift from the mundane, cookie-cutter approaches to business and self-expression, then it's time to join me. "The Art of Face Dancing" is not just a program; it's a movement towards embracing and celebrating your unique self.

Your Invitation to an accelerated start

You can skip the slow introduction and begin your transformative journey immediately... join my membership crew and step into a world where your authenticity isn't just celebrated; it's the cornerstone of your success.

Get the solid resources that unlock the art of your face dancing

... as soon as you open the welcome packet and 1st video lessons.